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  • 10 Competencies for Every Graduate

    By Joshua Kim March 16, 2010 9:33 pm EDT

    Every job is a technology job. Technology is baked into each aspect of work. Social media means that everyone in an organization is a communicator, everyone is a salesperson.

    As the technical infrastructure continues an inexorable movement towards a service, sourced from without, skills to utilize technology higher up the value chain will be the only ones that pay a professional wage. Just as the word processor replaced the secretary, lightweight authoring tools and social media publishing platforms will replace Web and media specialists for all but the highest fidelity (and revenue generating) tasks.

    I'm not saying the media and Web jobs will disappear, rather we will all be expected to create multimedia work in digital format and share / interact with digital tools. Today's NYTimes reporter who writes, but also podcasts and creates short videos, (think David Pogue), provides a glimpse into all of our futures.

    What would you choose as the 10 competencies that every college graduate must bring to the job market?

    I'm going to shamelessly steal from Mindy McAdams, a professor in the College of Journalism and Communications at the University of Florida, and her "Reporter’s Guide to Multimedia Proficiency". I'll share my favorite 10, modified somewhat from the original list.

    1. Start a Blog

    2. Buy an Audio Recorder and Learn to Use It

    3. Start Editing Audio

    4. Post an Interview (or Podcast) on Your Blog

    5. Learn How to Shoot, Crop, Tone, and Optimize Photos (And Add Them to Your Blog)

    6. Learn to Create Effective Voice-Over Presentations with Rapid Authoring Software

    7. Tell a Good Story with Images and Sound

    8. Learn to Shoot Video

    9. Edit Your Video with iMovie or Windows Movie Maker

    10. Publish Your Video on Your Blog.

    What percentage of our institution's graduates could check-off all 10 boxes? Would this vary by major? Would it be possible to spread these skills throughout all courses, so they are learned in conjunction with the curriculum, or would we need to offer separate "skills" based courses? (My preference is to integrate, as we know that we learn better when we learn skills and content together). What skills would you add to this list?

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Comments on 10 Competencies for Every Graduate

  • Achieving Competency
  • Posted by Bryon Grigsby , Senior VP and VPAA at Shenandoah University on March 17, 2010 at 11:15am EDT
  • This past year, Shenandoah University rolled out MacBook Pros and iPhones or iPod Touches for all incoming students and created a First Year Seminar Program on "Going Global" that sought to accomplish these technology goals while engaging them in substantive content. See <www.su.edu/www/iml/index.html>

    I believe that these learning outcomes should be the minimum standard for graduation, and we are meeting that goal by having our students learn to do podcasts in their first semester. I also think that students need to learn information literacy, but do so in a content-based course. We have been piloting Diigo with our first year seminar students to help them catalog, highlight, and evaluate digital media and information.

    I think we have a requirement to help students learn how to use technology in meaningful and substantive ways--ways that the business and education communities need. Technology, like writing, critical thinking, and teamwork, is a skill that can be learned across courses and time. I think we overestimate what all of our undergraduates can do with technology.

  • What about writing?
  • Posted by Dan Close , Elliott School of Communication at Wichita State University on March 17, 2010 at 2:15pm EDT
  • The list is fine, and we teach all of the items on it. But behind it all lies good writing, and behind that lies good reading, and behind that lies good thinking. That's what the folks who employ our students tell us, too. The technological toys alone won't mask a lack of critical thinking skills.

  • Not just media production
  • Posted by Mark Notess , Development Manager, Digital Library Program at Indiana University on March 17, 2010 at 2:30pm EDT
  • Of course there is much more to effective use of today's technology infrastructure than media production and the uni-directional foisting of oneself on an unsuspecting and uninterested world. In particular, social networking leaps to mind. Here are some social media skills ideas.

    1. Start a twitter or other microblogging account focused on something of professional or disciplinary interest and accumulate at least 100 followers.
    2. Take a fully online, instructor-led course.
    3. Create, correct, or enhance a Wikipedia (or other public wiki) article in your discipline, dealing with any discussion that ensues from these changes.
    4. Create a LinkedIn or other professional online profile, build up your list of connections, and write some recommendations for at least three of them.
    5. Create or join a Ning, LinkedIn, or other group (even a listserv) related to your profession, discipline, or a class you're taking, and ask (and answer) questions.
    6. Create a review of a currently popular or controversial book or movie. Post a video of your review on YouTube or other popular video site and post a text version of your review on Amazon, IMDB or other text-oriented site appropriate to your chosen media. Reflect on the difference between the ratings and discussion provoked by each.
  • Disagree on about 70%
  • Posted by Beth on March 17, 2010 at 2:45pm EDT
  • Sorry, but my top choices would still revolve around the ability to think clearly, analyze critically, and construct coherent arguments and explanations, as well as a strong grasp of written (and spoken) English. My biggest complaint about lists like this is that they lose sight of the idea that all of that glossy presentation is only as sound as the story/argument/proposal it is presenting. Ability to use such tools needs to be coupled with the awareness of what tools are needed and what tools are obscuring a lousy premise. My institution focuses far too much on tools (I'd argue that, at least here, most of them are merely toys...) and too little on quality of content. The top abilities for college graduates haven't changed for me since Socrates. And I can always hire my middle-school nephews and nieces to help with the tech parts...

  • My homeschooled 16 y-o has done all but #4 & #6
  • Posted by Ben Reynolds , Sr. Program Manager, CTYOnline at Center for Talented Youth/Johns Hopkins University on March 17, 2010 at 4:30pm EDT
  • And he's smart, but he's no genius (well, he may be a musical genius).

    He's got the tech chops to post Podcasts, but no interest in doing an Interview.

  • Writing, Thinking and Technological Skills
  • Posted by Jerry Johnson , Science at Corban College on March 21, 2010 at 5:30pm EDT
  • To those who did not like the list:

    Of course, skills such as thinking clearly, critically analyzing and being able to communicate clearly are important. No one would argue with that. The author is not stating that these are the only competencies a graduate should have. He's stating that in today's world, employers want someone who is able to do more than just write a report using Word. Read Critical Challenges in the 2010 Horizon Report at http://wp.nmc.org/horizon2010/chapters/challenges/ for more on this.