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  • Branded!

    By UD January 12, 2008 8:06 pm

    UD has just attended her first press conference as a reporter. She had a tussle with Myles Brand about what a university is.

    Brand branded UD as someone who doesn't "understand the modern university." He was annoyed because UD told him that he's very "intellectually muddy" about what a university is.

    Basically Brand's argument was that university sports are great economic engines for university towns, so all's cool. A reporter then asked him whether we shouldn't be concerned that those activities may have no discernible academic character to them and may undermine the academic mission of the university.

    Brand responded with a history of the expansion of the university into, you know, technology transfer, etc. Since the university role has expanded generally, it's no big deal that it would expand into an athletic industrial complex sort of thing...

    UD asked Brand if he could name anything economically productive that a university might do that would not be legitimately university-related. He fumbled around and said Yes, teaching people how to steal. Well, UD said, that's an easy one; universities shouldn't do things that are illegal. The question is whether universities should do anything conceivable, within the law, that can be shown to increase local revenues, the way Saturday football games do.

    At this point Brand told UD she didn't understand universities.

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Comments on Branded!

  • What doesn't a university run?
  • Posted by Dave Stone on January 14, 2008 at 12:45pm EST
  • Good question to Brand. I'm oddly sympathetic to his approach. While my own undergraduate experience was at a liberal arts college, as traditional as they come, I now teach at a big state university, and I observe (as a question of what is, not what ought to be) that we have a motor pool, multiple food service establishments, a computer repair facility, a functioning nuclear reactor, a number of phone banks for telemarketing, degree programs in hotel management, fashion design, grain milling (all of which include practicums) to say nothing of a number of semi-professional sports teams.

    Maybe it's a failure of imagination, but I'm trying hard to find an aspect of human existence that American universities don't either actually practice or train people to practice.

  • Branded
  • Posted by Richard Southall , Director: College Sport Research Institute at The University of Memphis on January 14, 2008 at 3:35pm EST
  • Dr. Brand's response is consistent with his long-held view that college-sport critics (seemingly defacto anyone who asks any critical question regarding the NCAA, college sport, or a university) have their facts wrong.

    Evidently aware of the metaphysical "slippery slope" facing today's big-time commercial-sport complex, Dr. Brand - as the public face of the NCAA - will not give an inch. As a philosopher, Dr. Brand undestands that accepting UD's premise has a logical (and totally unacceptable to the NCAA) outcome.

    Welcome to 1984.

  • sports programs add
  • Posted by scottr , Assoc Dean on January 15, 2008 at 6:45am EST
  • The fact is (whether one likes this or not) that there is a HIGH correlation between having successful athletic programs and doing well in academic rankings. Not saying it's causal, just pointing it out.

  • Posted by Dave Stone on January 16, 2008 at 9:05am EST
  • Scott R--is there a specific piece of research you're looking at when you talk about a correlation between athletic and academic success? And do you mean across all sports or the revenue sports of football and basketball?

    There are certainly schools that do well is an enormous range of sports and have terrific academic reputations, but that's a function of being filthy rich: Stanford leaps to mind.

    If you're talking about big-time football and basketball, I'm puzzled. The Ivies and Chicago have done just fine without lots of athletic success. I won't name too many names, but there are lots of national champions in football and basketball that don't have reputations quite so sterling. Florida is an excellent example (covered well in UD's other home) of a place with dual championships in football and basketball and an academic program that's falling apart.