Advertise on Inside Higher Ed

Banner Ad Rates | Email Ad Rates | Post A Job

Reach the most engaged minds in higher education – the faculty and administrators who read Inside Higher Ed every day:

• Over 350,000 unique monthly users*
• More than one million page views per month*
• More than 50,000 opt-in subscribers to our daily email news update.

*Audience measurement by Webtrends.

Get your message out across all levels in higher education:

• More than 40% of our readers are academics: anyone from graduate students to department chairs.
• 30% are administrators in key institutional areas such as development, student services, financial aid, and business affairs.
• 20% of Inside Higher Ed’s readers hold executive level titles – deans, vice presidents, presidents and chancellors.

Join a dean’s list of advertisers:

Recent advertisers include publishers such as The New York Times, McGraw-Hill and Harvard University Press; education groups like SCUP, ACE, AACRAO, and MLA; corporate clients including Sallie Mae, Fidelity Investments, Steelcase and Adobe; and institutions including Walden University, Capella University and Drexel eLearning.

New to online advertising? Get answers to basic questions here

Web Site Advertising

Download our online advertising specifications in PDF form — click here

Three banner ad sizes are available: 130 x 195, 190 x 260 and 160 x 600 pixels (160 x 600 ad size only available to advertisers who purchase 100,000+ impressions).

• Advertisers are asked to provide their ad in at least two sizes for maximum delivery.
• Impression and click-through reporting provided on all campaigns (we use Doubleclick Dart).
• Most third party ad serving accepted.
• Creative is due five business days prior to start of campaign.

Banner advertising zones include:

• Home page
• Story-level pages
• Careers pages
• Recruiting pages
• “Print This Story” page. This section accepts an ad sized at 728 x 90 pixels.

Flash ads are accepted, although animations or loops must not run longer than 25 seconds and a total of three rotations. Url links should be hard-coded into flash ads.

We accept Gif, animated Gif, jpeg, tiff and swf files. Maximum file size is 40k. Flash files should be version 7 or earlier.

No interstitial, pop-up or pop-under ads are accepted. Complete online advertising specifications are available in PDF form — click here

COST: $35 cost per thousand (CPM)

Daily Subscriber News E-mail Advertising

Click to view sample issue of newsletter: ( Plain Text | HTML )

1. Banner ads — two available at 180 x 195 pixels, no flash or animations.

Cost:

• $2,500 per week

2. Text ad — three text ad spots available — 25 words of text, including a linking URL.

Cost:

• Top slot: $2,500 per week
• Second slot: $2,000 per week
• Third slot: $1,700 per week/$450 per day

All rates are quoted gross. Inside Higher Ed offers a 15% agency discount to recognized advertising agencies. Nonprofit groups receive a 10% discount off our published rates.

All first-time advertisers must prepay for their initial insertion.

Click here to download a PDF of the display advertising rate sheet.

For more information, Contact Laura McFarland, Vice President for Sales, at 202-659-9208, x 102 or laura.mcfarland@insidehighered.com

Looking to post a job instead?

Click here for our current rates for posting a job.

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