Who are the readers of Inside Higher Ed?

They’re the faculty and administration with a passion for higher education.

The 350,000+ readers* of Inside Higher Ed aren’t job board hunters. They’re the forward-looking educators who read our news every weekday, to stay on top of the trends and issues affecting higher education. IHE’s readership covers the full spectrum in academe**:

• 37% of our readers are academics — that’s everyone from grad students to department chairs.
• 33% of our readers hold administrative titles in admissions, development, student services, business affairs, financial aid, and other areas
• 20% of our readers are at the executive level (deans, VPs, presidents and other senior officers).
• The remaining 10% of the readership comprises parents, politicos, reporters, and others with an interest in higher education, but no affiliation with a specific institution

On Inside Higher Ed, your job postings don’t just reside in our career section. They’re displayed to our full readership through our unique editorial postings.

* Unique monthly users, measured by Webtrends.

** Analysis of job titles of daily e-mail subscribers.

Diversity

We estimate that 25% of our readers are members of underrepresented minorities:

• ~12% are African American
• ~6.5% are Asian
• ~5% are Hispanic
• ~1.5% are Native American/Hawaiian/Alaskan
• almost exactly 50/50 men and women.

(Our understanding of the demographics of our audience comes from the information users provide when they create a profile for our credentials bank.)

Geographic reach

Inside Higher Ed has a great mix of readers in all 50 states and about 10% of our readers are international.

Go up one level for About Inside Higher Ed’s users