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Hitting Pause on Class Videos

January 26, 2010

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In the latest clash of copyright law and instructional technology, the University of California at Los Angeles has stopping allowing faculty members to post copyrighted videos on their course Web sites after coming under fire from an educational media trade group.

The policy, enacted earlier this month, has been planned since last fall, when the Association for Information and Media Equipment — a group that protects the copyrights of education media companies — charged the university with violating copyright laws by posting the videos to the password-protected course Web pages without the proper permissions.

So far, UCLA is the only institution the organization has accused of such infractions. However, Allen Dohra, its president, told Inside Higher Ed that it is prepared to take on other colleges if it becomes clear that similar practices are taking place elsewhere. “We have leads in terms of other universities, and we do plan to investigate further,” said Dohra.

While the university maintains it has violated no laws, it has agreed to temporarily halt the practice while it tries to reach a settlement with the association. “We don’t want to litigate an issue that could potentially be resolved outside of the legal system,” said a university spokesman.

Copyright law does include exemptions for professors who wish to use audiovisual media “in the course of face-to-face teaching activities of a nonprofit educational institution, in a classroom or similar place devoted to instruction” — so long as the professor is not showing media that he or she knows has been made illegally. The university said streaming the video on a password-protected Web site, where only students who are registered members of the class can access it, satisfies these criteria.

But the trade group is arguing that a password-protected space on the Web is not a classroom. “The face-to-face teaching exemption allows a video to be played in class, not streamed to the classroom from a remote location,” Dohra said in an e-mail. “As to the fair use claim, when videos are streamed to students outside the classroom, password protection may limit access to some degree. However, requiring a password doesn’t make an infringement fair use.”

Dohra added, “A password that allows access to videos that are illegally copied from DVDs and encoded into a school's platform is nothing but a password to ill-gotten gain.”

Disruptive Effect

Regardless of the legality of online video-streaming, it is practiced widely enough at UCLA that the new policy probably will cause some disruptions for students and faculty, said Robin L. Garrell, a chemistry professor and chair of the Academic Senate.

Garrell said the new policy stands to affect not just film classes, but courses in many other disciplines — political science, foreign language, even the natural sciences — where professors have integrated copyrighted films and video clips into their syllabuses. The professors who teach those courses, she said, have had to choose between eliminating the films from their syllabuses or telling their students to either purchase their own copies, rent the titles from a commercial vendor, or check them out of the university’s media lab.

Requiring students to borrow from the media lab might prove problematic, Garrell added, since the lab stores a limited number of copies. Plus, the lab’s hours of operation were trimmed this year as part of the university’s budget cuts.

“I do not see how the viewing of these movies for language instruction would in any way undermine the bottom line of the companies that produce them,” said Robert Cargill, an instructional technology coordinator at the university, noting that foreign language professors were among the most frequent users of online film-streaming. “If anything, it exposes a new crop of students to foreign films they would not otherwise view, which would lead to new potential audiences and revenue streams untapped by many foreign production studios.”

Time to Click ‘Refresh’?

The implications of the challenge extend well beyond practical inconveniences on the UCLA campus, said Tracy Mitrano, an information scholar and director of IT policy at Cornell University. “It touches on this much larger issue of the dissonance between technology and law that has a deleterious effect on higher education’s missions,” Mitrano said.

Existing copyright law does not adequately address the momentous technological advances that have occurred since the law was written in 1976, she said, echoing the refrain of a number of other scholars — including Harvard University’s Lawrence Lessig, who argued the point in a keynote speech at last fall’s Educause conference.

“There are very legitimate and important arguments on both sides,” said Mitrano, noting the importance of maintaining strong incentives for the creation of new original work. However, the situation at UCLA is the latest reminder that copyright law needs to be rewritten before it does any more damage, she said.

“Copyright has been and continues to be a significant impediment in academic research and instruction,” said Mitrano. “Content owners and higher-education administrators and faculty, together with the associations that represent them, must sit down and figure out appropriate licensing, clearance, and fair use provisions in order not to hamper American higher education, if not global education, in pursuit of its mission.”

But Dohra called such arguments red herrings. “Those theorists know that the Copyright Act has been modified many times in the past 34 years to deal with new technologies,” he said. “Indeed, some of the revisions have actually expanded educational privileges. There is nothing inconsistent with adherence to copyright law and sound educational practices.”

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Comments on Hitting Pause on Class Videos

  • Full length films or clips?
  • Posted by Steve Greenlaw , Professor of Economics at University of Mary Washington on January 26, 2010 at 8:00am EST
  • Were these videos short clips from films or full length films?

  • TEACH Act
  • Posted by Carole , Educational Policy Analyst on January 26, 2010 at 8:15am EST
  • There is no mention of the TEACH Act of 2003 which, I believe, allows an online "class" which requires authentication to use copyrighted materials much like F2F classroom use of copyrighted materials or Fair Use.

  • Great Invitation to Make Your Own
  • Posted by Joe Beckmann on January 26, 2010 at 8:45am EST
  • So much of the media used in college courses could/should/might be produced by students as projects, and then re-used in future years, that I am surprised that UCLA finds this even a ripple. And it is a remarkable invitation to innovate from old to produce new. I am more surprised that the trade association was naive enough to complain, and thereby close out its own marketplace, displaced by future generations of student products. Since when does the "Association for Information and Media Equipment" think they have a lock on a market? My bet is that most classes have student members who know how to access torrents and online rip-offs of anything that might be worth re-using, and that most faculty would prefer to use student products of today as resources for tomorrow anyway.

  • Best Practices
  • Posted by Jason Mittell , Assoc. Professor of Film & Media Culture at Middlebury College on January 26, 2010 at 9:00am EST
  • The Society for Cinema & Media Studies released a "best practices" statement on fair use in teaching that addresses these issues. While placing copyrighted clips online with a password protection for a face-to-face course is in the gray area, it is standard practice in many institutions and thus probably would not result in a court finding of infringement. But as the story demonstrates, the threat of lawsuit is powerful in creating chilling effects on educators and technologists. I hope other institutions are willing to stand up to such threats.

  • It's trickier than it seems
  • Posted by R Audibert , Faculty at Cal State Long Beach on January 26, 2010 at 11:15am EST
  • I think it's time for a new standard. If copyright protected materials are available to the students through their library-paid subscriptions, making it a little more convenient by loading it into a course content web page that is only available to registered students seems right, though I don't know the legality of it. I wonder if any of our attorney-readers would care to weigh in on whether the law provides for that or should be tested in court?

    Regards, all

    Reggie Audibert

  • sauce for the goose
  • Posted by Prof Ed on January 26, 2010 at 11:15am EST
  • I wonder how many of the clients of the Association for Information and Media Equipment, and thus that firm, are making money from the work prepared by and with the involvement of university professors, a group that is shamefully exploited by publishers and media distributors. If we could discover the names of the client firms it might be worth the universities' extracting royalties back for use of their employees. Frankly, if I knew the firms I would boycott their products. In a time when higher education is on financial life support in this nation, the actions of this "Association" are inexcusable. If there is no "fair use" for education, then educators ought to refuse to provide expertise that produces the media that exploiters profit from.

  • Stop playing defense
  • Posted by Timothy Burke , History at Swarthmore College on January 26, 2010 at 12:00pm EST
  • Sitting back and waiting for a legal resolution of these issues (whether through settlement or litigation) is a repeated mistake on the part of academic institutions and their faculty.

    There are two simple steps that should follow on the initiation of a legal action like this one.

    First, academic institutions should stop using in any form the work of publisher(s) who are unwilling to allow that work to be used in a functional form within existing educational practice. Stop buying it, stop using it. This is especially crucial for publisher(s) whose only important marketplace is academic institutions. If they want to foul their own nest, let them. A seller who doesn't accomodate the needs of a buyer should find themselves without customers.

    Second, as Prof Ed suggests, many publishers who sell to academic institutions also profit from the donated, uncompensated or poorly paid labor of academic experts. In effect, academic institutions subsidize the research or intellectual work of their own faculties, who then often give that work away to publishers, who then resell it back to the institutions at a high cost. This is a crazy, backward kind of economy, and actively inhibits what most academics are looking for out of dissemination and publication, namely, the accumulation of reputation capital rather than direct financial benefit. Faculty have to be prepared to walk away from any publisher seeking their participation in preparing educational materials or publication of research who is going to inhibit the use of those materials by other academics or is going to be constantly seeking new rents from those materials through legal or other means. We owe it to each other and to our employers. If faculty won't voluntarily insist on such preconditions, then administrations should be prepared to offer very strong incentives for preferring open-source, open-access models for participating in the creation of educational materials or disseminating research results--and possibly strong sanctions against doing otherwise.

  • Clients of AIME
  • Posted by Timothy Burke , History at Swarthmore College on January 26, 2010 at 12:00pm EST
  • For those who are curious, you can find a list of AIME's clients at

    http://www.aime.org/corporate-directory.php

    I'd like to know whether they all endorse this action against UCLA (with the threat of "other colleges" to come). If so, then I think it's perfectly legitimate for faculty and librarians across the U.S. to counter by saying, "Fine. Then I don't want your products any longer. No more orders for you." I can do without any future interest in Bullfrog's films for environmental history or California Newsreel's Africa catalog if it comes to that. If I ask my library to buy a film from any of these publishers, I expect to be able to use it within the pedagogical technologies and platforms currently at play within my institution. Period. If these publishers choose to have their representatives inhibit or interfere with that, finis. I don't want my institution to pay any additional fees to the troll under the bridge, or to encourage constant searches for new ways to monetize intellectual property.

  • We have been waiting for this Opportunity
  • Posted by Greg Smith , CIO at George Fox University on January 26, 2010 at 12:30pm EST
  • This lawsuit signals real opportunity to move forward with Copyright Law revision. This case does not carry a lot of merit and I would expect Higher Education to stand firmly behind the practice of password protected streaming. I would also assume this is a last gasp for air for the AIME, Association for Information Media and Equipment, founded in 1986 by educational film/video producers and distributors. Maybe Lawrence Lessig would like to get involved with this case.

  • PBS Video
  • Posted by Karen , Faculty Development on January 26, 2010 at 12:45pm EST
  • Thanks, Timothy for providing the link to the client list, which I notice includes PBS Video. PBS is supported by tax dollars, and the videos are created with the often unpaid consulting of academic experts. The products are great and are educational, but PBS Video charges the public very high prices for the dvds at the same time that they seek donations, grants (that are indirectly supported by taxpayers, since the foundations are tax exempt), and free consultation from professors who are often paid by state-supported institutions like UCLA. The economic model for this market needs to be questioned.

  • Who's Going To Go First
  • Posted by stevenb at temple u on January 26, 2010 at 1:15pm EST
  • I like Timothy Burke's advice, but who is going to go first? Who is going to organize the boycott of these publishers? It would only work if every or nearly every academic institution made a commitment tomorrow to stop doing business with these publishers. There is a parallel here with what is happening in the scholarly communications crisis. When publishers come up with unfair policies (for example, requiring you to subscribe to a big package deal for publications to get a reasonable price instead of offering fair pricing on only what you need) we could probably get them to bend to our will only if everyone agreed to take the same action. But then faculty will protest not having access to the journals in their discipline. So this requires an institutional commitment to refuse to do business with publishers of content in any medium who refuse to play fair with educational institutions.

  • Fair use?
  • Posted by Sandy Thatcher , Penn State University Press on January 26, 2010 at 1:45pm EST
  • I wonder how Prof. Burke feels about the suit brought by three publishers (Cambridge, Oxford, and Sage) against Georgia State University for copyright infringement of its publications through the e-reserve and course-management systems maintained by GSU? Does he think that all copying of textual materials, so long as it is for "educational use," should be deemed fair? I wonder what he would think if he understood that university presses (like Duke, which published his first book) would need even greater subsidies from their parent universities if they were to give up all income from subsidiary uses of their publications, or else they would need to curtail further their already suffering publication programs, which of course enable authors like him to publish monographs and advance in their careers? By the way, the University of California blew off publisher associations that approached the University about establishing guidelines for e-reserve reproduction of copyrighted materials. I wonder why Cal is taking the media association more seriously?---Sandy Thatcher, Penn State University Press

  • Copyright on films = complex
  • Posted by Sarah McCleskey , Access, Film, Media at Hofstra University on January 26, 2010 at 2:15pm EST
  • Lawrence Lessig outlines the numerous issues of copyright when dealing with films in the latest New Republic (http://www.tnr.com/article/the-love-culture). Film copyright is more complex than that of printed media. The TEACH act does allow some use ("reasonable and limited portions") of audiovisual works in online teaching, but use of an entire film *without paying licensing fees* is not covered by TEACH or fair use in many (most) cases. Many of the educational vendors *are* working with librarians to make streaming rights part of the purchase or subscription price for educational media. Feature films are often available for streaming via Netflix or Amazon. Swank will license many feature films for streaming via a course management system, but at a cost. There is no easy solution to this issue.

  • Posted by Timothy Burke , History at Swarthmore College on January 26, 2010 at 2:30pm EST
  • Since you ask, here's my view.

    1) I think the fair use guidelines which specify that no more than a limited percentage of a book should be made available as a scanned document kept behind a password-protected wall accessible only to members of a specific course are sound. So when publishers object to a course making an entire manuscript available through digitization, I think they're right to object. Films pose a slightly more complicated issue in this respect, perhaps, but there are plenty of times where my interest in a film for teaching is only in a few scenes or a limited portion of the film.

    2) On the other hand. When publishers attempt to impede even that kind of fair use, they are first of all doing their academic authors no favors at all. I very much want single chapters of my monograph to be read in courses, and I know full well that if every usage of that kind required a separate payment, it would be less likely to happen. This would also have dramatic effect on teaching: the kind of coverage of material that most of us aspire to would become nearly impossible.

    3) Publishers who want to enforce intellectual property rights need to first think about how to price and package their products in a way that accords with actual uses. If a publisher of films whose primary market is educational wants to stick a license surcharge onto their present pricing which entitles the institutional purchaser to stream the film behind a password-protected wall, I think that's a promising approach. That is, if the charge is reasonable and if it's a single surcharge at time of purchase that licenses all future uses. A publisher that wants to reserve the right to change that fee at a later date, or who wants an annual fee, is, in my view, forcing educational institutions to forgo their product, because that's like accepting a permanent gun to your head. The same goes for a print publisher who wants a per-usage fee for even small percentages of published work. If publishers insist on forcing this choice, whether through legal means or otherwise, they should be the ultimate losers, if their customers have enough backbone to just walk away.

    That, by the way, is also an important way to think about how to get compensated even for works with a small percentage assigned in a course. I'd probably order more whole books and read more in them in my courses if more of them were at the right price point. Monographs that are between $30-75 have only one real market, and that's libraries. Which are increasingly strapped for resources; that genie is not going back in the bottle.

    4) Most journal publishers and many monograph publishers are indebted to academic authors (and the subsidy of their work by their institutions) rather than the other way around. The reputation capital that publication builds for us, in service to our careers, is substantially something that is given to those publishers, not made by them, through volunteer peer review. If the terms of publication become a serious drain on our institutions and impede the uses that we want to put publication towards, we have every reason to want to cut publishers out of the loop because the baseline technology of publication and dissemination is now far cheaper. Publishers need to adapt, not the other way round, especially journal publishers.

    5) If university presses published less and were more selective about what they chose to put into print, with an eye to whether that work was likely to have a sufficient market of purchasers of the whole work, that would be a good thing, on the whole. I don't think Duke has any cause to complain about my manuscript in that sense, by the way: it's had a long run of course adoptions since its initial publication. Now it's true that fewer works published will have implications for how tenure-track faculty are judged, but that ball is in our court, not the publishers.

  • Video and Higher Education Project Report
  • Posted by Joanne A. Schneider , University Librarian at Colgate University on January 26, 2010 at 3:45pm EST
  • We are debating these issues at my institution and in a consortial setting. Another useful report is Video and Higher Education Project: Options for the Future, available at http://library.nyu.edu/about/Video_Use_in_Higher_Education.pdf, based on a study funded by the Copyright Clearance Center and conducted by Intelligent Television with the cooperation of New York University dated June 2009. The report takes stock of trends, provides some data about video use in higher education, and discusses potential solutions in terms of new work needed to define academic demand and to develop academic solutions that bridges content, technology, and rights.

  • Thats a bunch of Google
  • Posted by JLowe , Admissions at BC on January 26, 2010 at 4:15pm EST
  • How can Google get away with copying the entire worlds worth of the written word, but Higher Ed cannot use similar material to teach?

  • Interesting Discussion!
  • Posted by Tracy Mitrano , Director of Information Technology Policy at Cornell University on January 26, 2010 at 4:15pm EST
  • Just a few quick thoughts and responses to this interesting conversation.

    First, To Sandy, the AAP backed off from UC system, as best I understand, because of an 11th Amendment impediment to obtaining damages:suing a state in federal court. UCLA, being a private institution, does not have that protection. Moreover, given its location in the heart of content owner country (LA) it has often been the focus on attention, unfairly in my opinion, since their practices do not differ substantially from those of many other institutions.

    To the various threads about scholarly publications and the proverbial barrel that commercial publishers have placed higher education over, I add my enthusiastic agreement with those who believe it is a model greatly in need of review and serious consideration for reframing. I do not fail to recognize that the issue is complicated, from promotion and tenure process for faculty to the resistance that routinely comes from any change in business practices for libraries and their users. But if the profit margin that commercial publishers obtain from institutions that support the faculty in their research, and then, ironically, buy it back at exorbitant expense were revealed and better understood as a significant and unnecessary drain on our meager resources, higher education leaders might be able to use the opportunities that technology now offers to by-pass these publishers, perhaps manage our own scholarly publications and certainly avoid this extraordinary expense in the name of the common good that education offers society.

    Finally, a word on the Teach Act: impossible. Not well understood (does "session time" mean the week the material is on the syllabus or the length of the course?, authentication to institutional resources generally or to specific courses, etc.); wildly complicated (how many detailed provisions are there again?) and impractical to implement (how many of your faculty are going to work the check list of provisions when fair use already challenges them -- and us?), it reminds me, as a historian, of the Compromise of 1850. It, too, had a laundry list of provisions that were essentially unenforceable by virtue of the conflict over slavery that gurgled beneath the surface of its alleged success at momentary Congressional compromise.

    Copyright is not slavery, to be sure, but it is among many things: a property right of sorts although NOT just like physical property or its concomitant legal regime; shaped -- and disrupted -- by technology repeatedly over time; and, finally, given its relationship to research, learning and free speech, most definitely a civil rights issue of our time.

  • UCLA is Public, not Private
  • Posted by The Librarian on January 26, 2010 at 7:30pm EST
  • Re: Mitrano's "Interesting Discussion"

    UCLA is a public institution. Admittedly, years ago it was a totally publicly-supported institution. These days, it's more of a publically-assisted one.

    The Librarian, UCLA MLS, and current PhD student

     

  • DMCA & Technological Protection Measures
  • Posted by Jerome McDonough , GSLIS at UIUC on January 26, 2010 at 8:00pm EST
  • Judging from the quotes in the article, this is not solely a copyright infringement issue. Note the comment: “A password that allows access to videos that are illegally copied from DVDs and encoded into a school's platform is nothing but a password to ill-gotten gain.” They are clearly intending to argue that ripping DVDs to put them online for a course involves defeating a technological protection measure (CSS, to be exact), and that is illegal under the DMCA and trumps any claim of fair use (even for libraries making preservation copies under section 108). If this goes to court, expect AIME to claim that UCLA violated the DMCA the second they moved content from a DVD to a hard drive.

  • A few replies
  • Posted by Jason Mittell , Assoc. Prof of Film & Media Culture at Middlebury College on January 26, 2010 at 8:45pm EST
  • @Jerome: At least for Film & Media courses, the exemption to the DMCA applies, allowing faculty to rip clips for course use. There are currently requests under review to extend this exemption to all disciplines, to K-12 educators, etc.

    @Tim: When discussing media specifically marketed to educational institutions, there are frequently two-tiered pricing schemes - a DVD from California Newsreel might cost $25 for an individual, $49 for a high school, and $199 (or more) for a college. The have specific policies for individual copies being forbidden from institutional use, and specify that all purchasers cannot make copies, place on internet for distance-learning, and other restrictions, stipulating that you must secure/pay for additional permissions to place in password-protected websites (http://www.newsreel.org/nav/policies.asp). As far as I know, there's been no case law as to how these differing rights & prices can be stipulated, and I'm doubtful that many would hold up in court. Yet this doesn't stop content producers from asserting overzealous copyright claims, such as on the beginning of any commercial video or on major league sports broadcasts!

    Libraries can just buy ultra-cheap DVDs from Amazon for commercial releases, screen them for courses without paying extra rights, yet many institutions still pay for extra rights that they never use out of fear and/or ignorance. And last I checked, an institution can buy a Netflix subscription for $9/month and get limitless streaming of many titles as well - yet small non-commercial publishers are daring colleges to not adopt their content due to threats like this case.

  • Posted by Jerome McDonough , GSLIS at UIUC on January 26, 2010 at 11:15pm EST
  • True enough on the existence of the exemption, but only for excerpts of A/V works in the "educational library of a college or university’s film or media studies department." If any full works were digitized, or any items from a professor's personal collection, rest assured that they will be claiming foul. And consider me a cynic, but I think the fact that they are raising this issue in the same year that the exemption is due to expire is not accidental. I think the movie and television industry will be looking for any possible signs of misbehavior to use as a club to kill off any attempt to renew the exemption.

  • more on university presses
  • Posted by Sandy Thatcher , Penn State University Press on January 27, 2010 at 5:30am EST
  • To Tracey, please note that UCLA's being a public institution didn't really matter anyway because the publishers were NOT seeking damages; the plaintiffs in the suit against Georgia State are seeking an injunction only. It might also be pointed out that universities only have themselves to blame for allowing STM publishing to be captured and dominated by large commercial firms. When Johns Hopkins established its press in the late 1800s, it began by publishing journals in mathematics and chemistry. The opportunity was there to build on that basic structure, but universities didn't want to make the investment after WW II, when entrepreneurs like Robert Maxwell stepped in to take over the business.

    To Tim, I would say that university presses had to increase their output to survive, faced with declining subsidies from their parent universities and the unwillingness of universities without presses (like Georgia State) to share in the overall cost of supporting the system of scholarly communication. The pressures on faculty to publish more (with two books often required for tenure instead of just one) also had a lot to do with the increase. These are factors the presses themselves do not control. Monograph publishing is also a business where very few presses can cover their costs from sales. Tim's book may be among the lucky few that paid its own way. But I can also assure him that sales of paperbacks of books like his have dropped precipitously in the past decade, from an average of about 800 to about 400. Partly this decline is due to the increased resort to e-reserve and course-management system copying; not many professors are still assigning whole paperbacks, and of course, the lower the sales, the higher the prices have to be to recoup costs. It is a vicious spiral that has no happy ending. --- Sandy Thatcher

  • Silly Me, Thank You!
  • Posted by Tracy Mitrano , Director of Information Technology Policy at Cornell University on January 27, 2010 at 8:00am EST
  • Of course, you are all correct on the UCLA question; the private institution I to which I had meant to refer was USC.

    Both schools have been unfairly targeted, in my view, due to their location in Southern California.

    Thanks for setting the record straight!

    Tracy

  • P.S. 12 RIAA Notices This Morning!
  • Posted by Tracy Mitrano , Director of IT Policy at CU on January 27, 2010 at 8:00am EST
  • Too funny! A friend wrote privately last night to make me aware of the UCLA/USC glitch, so first thing, I post a correction.

    Then I go to my mail. For Cornell University I am the DMCA agent. There sit 12 DMCA notices from the RIAA -- far more in one hit than I can remember for quite awhile.

    See, that's what I get for talking about Southern California!

  • Plagiarism & Theft as Academic Policy ?
  • Posted by Mark Richie on January 27, 2010 at 2:15pm EST
  • Interesting that many of the comments here suggest boycott of copyright owners, lament the poor compensation for academics who assist in the development of educational media products or point to password protected access to on-line media as possible protection from an infringement case. Meanwhile, we avoid discussion of the process by which UCLA populated it's video streaming server.

    UCLA allegedly used copy protected DVD's, by-passed the copy protection, and loaded them on to a server for further distribution. UCLA itself says it is NOT using the TEACH act as a defense of it's actions, rather that Section 110(1) allows their decryption, copy, store and stream activity. Except that 110(1) says that the copy has to be lawfully made. Without obtaining a license to by-pass the copy protection of the DVD, they have created an unlawful copy. And, without a duplication license for the DVD, they have also created an unlawful copy. The exemption allowed under 110(1) is not valid if the copy is unlawful. And DMCA, the Digital Millennium Copyright Act, 17 USC Section 1201(a)(1), specifically prohibits circumvention of a copyright protection technology. So while DMCA allows for educational use of clips to some extent, you can't obtain them illegally.

    The argument that streaming is somehow not a copy doesn't hold up to technical scrutiny. In order for a video to be streamed it has to be encoded at the source server and decoded at the receiving end. It could be argued that Williams Elec., Inc., v. Artic Int'l, Inc. and Apple v. Franklin show that computer coding is still copyrighted, although not in a printed or "tangible form." Arguing that defeating an anti-copy technology in order to exercise "fair use" is likely to be met with Universal Studios v. Reimerdes which held that there is no fair use defense for circumventing encrypted content.

    Even if UCLA had obtained a license to duplicate the video for student use, the principal of Secondary Transmission rights has yet to be addressed. Hundreds of other universities and school systems regularly pay digital license fees to store, copy and stream educational video content to their students as a form of secondary transmission. Many educational video distributors would like to offer digital or secondary transmission rights, but can't because, for certain titles, the original producer will not make them available.

    In both the article and comments, economic hardship is presented as case for circumventing copyright limitations. As the late copyright attorney Ivan Bender was fond of asking, "Because the driver education budget was cut, shall we go out an steal a new driver ed. car?" I've been part of these discussions for over 30 years. Among other things I taught graduate school and ran a digital video over IP delivery system that served 70,000 students. There isn't one academic out there who would tolerate plagiarism in the papers prepared by their students. Yet the same professors will argue that copyrighted digital works can be duplicated, displayed, edited and re-distributed without regard to the legal, much less moral implications. We can't have it both ways.

    >>>>>>>>>>>>>>> >>>>>>>>>>>>

  • Make it streaming & I'll stop screaming
  • Posted by C Holland , Copyright Office on January 27, 2010 at 3:00pm EST
  • Mr. Doher's charge that UCLA "...violat[ed] copyright laws by posting the videos to the password-protected course Web pages without the proper permissions [my emphasis]" indicates his organization's concern for the revenue generated by licensing this use. So one solution is for AIME to offer their videos in a streaming format and we'll (libraries) pay for it!!! Then we won't complain about the lack of access to materials we legitimately purchase and your group (and others like it) won't spend a bloody fortune (not to mention constantly stress out over) identifying, threatening, and suing customers you believe to be violating your copyrights. The publishing model of AIME and others is throttling the educational process and prohibiting fair use of media.

    I seek daily to protect the rights of content owners, but I simultaneously look for ways to provide students and faculty access to the fabulous materials we purchase. I don't believe that educational use automatically assumes fair use; however, I do believe that an educational use that meets the four-factor test should be protected and encouraged. I laud UCLA for taking a risk and look forward to learning the outcome of the "settlement." Perhaps if more higher ed institutions were willing to take the risk, the cost of bullying would become too great.

  • Cost
  • Posted by Allen Dohra , President at AIME on January 28, 2010 at 10:45am EST
  • A few facts that were left out of this article, even though they were provided by AIME.

    UCLA was streaming full programs.

    The programs that UCLA has admitted it was streaming for students in a class for a semester, were available to be licensed to be streamed from the distributor for a mere $24.95 per title, per year, unlimited simultaneous use for all faculty and students served by the campus.

    UCLA probably spent 3 times the amount they could have licensed these materials for just in the man hours required to illegally copy them.

    The charges that UCLA was targeted because they are in California are ridiculous. And the charges that professors are ripped off by video producers are ridiculous as well. Traditionally, if a professor is in any way manipulated by a producer in the filming of his or her production, the professor is paid. Otherwise, the professor normally welcomes the opportunity to get involved because of the open forum presented for his or her views.

  • Posted by Copycense on January 28, 2010 at 12:30pm EST
  • Is there actually a lawsuit here? Several people mentioned a lawsuit; all that seems to have happened is that an interest organization challenged UCLA on practices (as is par for the course with other organizations like AAP, RIAA) and UCLA responded to the challenge.

    And thank you to (I believe) Jerome McDonald, who pointed out one issue often missed in these debates: from a technological standpoint, there is virtually no way to put a video from a DVD inside a courseware system without bypassing the copy protection code on that DVD (or VHS, if applicable). The act of bypassing that code violates the DMCA in Chapter 12 of the Copyright Act. That is separate and apart from any alleged rights violations issues that may arise from invoking one or more of the exclusive rights in Section 106.

    One person mentioned a "best practices" document for film and video use, but that best practices document is based upon a DMCA exemption that (a) technically expired in October 2009; and (b) applied only to film and media studies professors. (It did not apply more broadly across higher education.)

    What seems to be needed here is a comprehensive approach to this issue -- one that the corporate content associations may fight vigorously since colleges & universities already are portrayed as "dens of [content use] iniquity" due to illegal downloading. Clearly, though, the law and contemporary norms are not in sync.

  • UCLA not in Violation of DMCA
  • Posted by Anonymous on January 28, 2010 at 2:00pm EST
  • UCLA was not using illegal measures to bypass built-in copyright protections. It is possible to send a video signal through a computer's video card and create a video file that does not circumvent the DVD's built-in media protections.

  • Posted by Lara on January 28, 2010 at 3:00pm EST
  • "But I can also assure him that sales of paperbacks of books like his have dropped precipitously in the past decade...and of course, the lower the sales, the higher the prices have to be to recoup costs. It is a vicious spiral that has no happy ending."

    I hope that the lower distribution costs of e-books will eventually provide a way to break this cycle. There are a number of works that would be useful for my dissertation but that are priced far beyond a grad student's budget (and probably beyond the budget of most professors as well). If inexpensive electronic versions of these were available, especially in a searchable format, I would snap them up. Unfortunately, the efficiencies allowed by electronic publishing don't yet seem to have made academic writing much more affordable or accessible. One book that I'd love to own sells for $175 in paperback and as an e-book for...$140 (or about $30 more than a used copy of the hardback). Given that kind of pricing, the only thing to do is to get the book from the library, which means that the publisher won't see any money from me at all. It's a sub-optimal solution for everyone.

    In the long run, I'd agree with Timothy Burke that academic publication processes and tenure requirements need to be seriously rethought, so the emphasis shifts to producing more meaningful work that is distributed as widely as possible.

  • It's Time for Fair Use
  • Posted by Pat Aufderheide , Professor at School of Communication, American University on January 30, 2010 at 1:15pm EST
  • It is just a crying shame that UCLA has capitulated to the Association’s demands, without considering the effect either on pedagogical practice in its own institution or on the wider world of higher education.

    The original provisions of Sec. 110 were never designed for the digital era, and the amendments to it provided under the 2003 TEACH ACT are crabbed and constrained, the product of tough negotiations between the relatively weak nonprofit entities and highly focused copyright holders. So as it stands, Sec. 110 is a poor fit for changing educational practice. Exclusive reliance on Sec. 100 can mislead miseducate librarians, professors and university counsels into an attempt to make practice conform to a rigid and unhelpful set of rules.

    Far more useful is the flexible and adaptable doctrine of fair use, which is fully available to every teacher, and every college and university –in addition to and apart from Section 110. Judicial interpretation of this doctrine has coalesced dramatically in the last two decades, and has eliminated much confusion about how to interpret fair use. Two concepts are critical to make a fair use judgment: Transformativeness (using material for a different purpose than the original) and appropriateness (using enough to make the point). In many cases, videos posted to course sites by instructors will satisfy these fair use criteria easily!

    In order to more easily make and defend fair use judgments, higher education doesn’t need more negotiated “guidelines” – an approach that, as documented by Kenneth Crews (http://www.centerforsocialmedia.org/files/pdf/crews.pdf), has never served their interests well. But another, more fruitful, approach is available. Recently several communities of practice have formulated collective interpretations of fair use, or codes of best practices in fair use. (You can find most of them at centerforsocialmedia.org/fairuse). These codes have dramatically reshaped practice in fields such as documentary film and media literacy education. They are used daily by online video makers who enthusiastically embrace fair use without legal harassment.

    Four codes are of particular interest to higher education: the Society for Cinema and Media Studies’ two codes of best practices (one on teaching and one on research), available on SCMS’s website; the Code of Best Practices in Fair Use for Media Literacy Education (centerforsocialmedia.org/medialiteracy); and the Code of Best Practices in Fair Use for OpenCourseWare (centerforsocialmedia.org/ocw). These codes discuss, for example, when the relevant community of practice regards it as appropriate to post others’ copyrighted material online, and how to reason about the amount of material appropriate to include.

    What is needed is a collective interpretation of fair use for the higher education in general community (not and never a negotiated settlement with entities that have a record of opposing higher education’s assertions of fair use!). Until that time, it will take acts of courage to resist bullying from copyright holders attempting understandably to maximize their advantage in a rapidly changing business roenvironment.

    And that is another crying shame. Because no one should have to be courageous to use their rights. Professors and university general counsels should, like filmmakers , film scholars, broadcast journalists and media literacy teachers, be able to employ their fair use rights as a simple and ordinary part of their work lives.

    Note: Thank you to Prof. Peter Jaszi , Washington College of Law, American University, for a close legal read of this comment.

  • California Newsreel Responds
  • Posted by Lawrence Daressa , Co-Director at California Newsreel on January 30, 2010 at 3:30pm EST
  •  

     

    I can easily understand Prof. Mittell’s ire. He appears to have purchased a home use DVD from California Newsreel at 1/10th the classroom price with the express intent of screening it in class – despite two conspicuous warnings that DVD was licensed for home or personal use only. If he subsequently showed it to his students, the licensing restrictions would have appeared on the screen exposing his petty pilfering. I apologize to Prof. Mittell for any embarrassment he may have suffered, although, in light of his exaggerated sense of entitlement, I doubt he is capable of experiencing any.

     

    What seems to have exercised Prof. Mittell is that Newsreel makes its DVDs available to private individuals, public library and high schools at a lower prices than to colleges and universities. As a non-profit organization, not unlike Middlebury College, Newsreel feels obligated to make its films accessible to people other than professors. Family and high school media acquisition budgets are obviously smaller than those of even the most penurious post-secondary institution. If universities offer scholarships to financially disadvantaged students, why shouldn’t Newsreel offer discounts to less well-funded film users?

     

    Furthermore, a home DVD might be seen by half dozen people; a public library DVD might be withdrawn 25 times a year; a university DVD, in contrast, can be screened (or streamed) to hundreds of students each semester, year after year. Some of our DVDs have been screened to over 10,000 students in their lifetimes. Accordingly, Newsreel has no intention of abandoning tiered pricing based on ability to pay and opportunity to use. I am reminded of Blake’s observation that “one law for the lion and the ox is tyranny.”

     

    Indeed, I would suggest that rather than curtail this practice, we should, perhaps, extend it to colleges and universities. What is not affordable to Middlebury might be affordable to Stanford. What might be affordable to Middlebury in 2007 might not be affordable in 2010. And what might be affordable to Middlebury even now, might not be affordable to a local community college. Distributors have, in fact, proposed calibrating their price points to any number of criteria; current media budget, FTE, Carnegie classification, endowment etc - but librarians at larger universities have opposed such accommodation.

     

    Another approach might be to link price directly to use by charging students the same digital rental prices they regularly pay i-Tunes or Amazon – say, $2.99 per week. Universities have shown few scruples when it comes to raising tuition, imposing student fees or requiring students to pay $100 for a textbook. If students can afford to pay $12.50 to see “Avatar,” why could they not afford $2.99 to rent a scholarly film on an important social issue for a week? I would point out that $400 for a university DVD and streaming license works out to be an incredible bargain compared to such a pay-per-use system. The idea that media materials are somehow different from print materials is an artifact of the 16mm era which has no place in the digital present. It represents a logocentric bias, anachronistic in an increasingly visual culture.

     

    Finally, I find the discussion of moving image quotation under the “fair use” doctrine has been distressingly misinformed and un-nuanced for an academic list-serve. Faculty may already include clips from films without regard to format and without charge provided they meet the four long-established legal criteria for “fair use” citation. But fair use cannot be equated with any educational use. No professor would dare include a complete text or substantial portion of a text by another colleague under the pretext that it being used educationally. Digitization of educational media or its inclusion in courseware cannot constitute a “transformative” use if that is precisely the use for which it was intended. Do we again find a double standard here, a printist bias devaluing non-print content?

     

    I stress this point because the previous post from the Center for Social Media at American University has just published a “Code of Best Practices in Fair Use for OpenSourceWare” which equates any appropriate educational use of media with a fair use. When asked to cite a single example of where a use appropriate to education would not be a fair use the Center declined on the disingenuous grounds that it did not wish to impinge on the discretion of users. What is a code if it does not impinge on users’ discretion if not a license for larceny? Adoption of this reckless “Code” could well involve institutions in exactly the same kind of embarrassing situation UCLA found itself.

     

    One thing this thread reveals is that academics can privilege their own discourse while sub-alterning that of others (in this case authors and filmmakers) as uncritically as anyone else. Faculty would be well advised to abjure the sort of subterfuge Prof. Mittell describes or the Code attempts to propagate. California Newsreel has for over 41 years attempted to accommodate the financial constrains on individual teachers if they but have the good grace to ask. Unilateral action of dubious legality such as UCLA’s, precipitous (I am tempted to say hysterical) calls for boycotts such as Prof. Burke’s, to say nothing of ill-considered campaigns to eliminate copyright protection for educational work, could well prove counter-productive. Eliminating minimum wage laws or tenure would, for example, be a much more effective way to make education “more affordable” than eliminating copyright protection.

    Would it not be more constructive for intellectual content providers, publishers, college librarians and professors to collaborate in drafting mutually agreeable guidelines for the use of digital content? Technological change works both ways; digital delivery both demands and permits new, more flexible paradigms which can make media more accessible. We merely need the patience and imagination to invent them.

     

    Lawrence Daressa, Co-Director, California Newsreel

  • Clarification
  • Posted by Jason Mittell , Assoc. Prof of Film & Media Culture at Middlebury College on January 30, 2010 at 6:30pm EST
  • Lawrence,

    I'm not sure how you read my comment as to suggest that have bought individual use copies from CN and used them beyond the license agreement in my classes - I have not. But the high price of CN titles for an academic library makes it prohibitive for our department to invest much in the catalogs of companies like yours - instead, we buy a lot of commercially released titles from companies who do not have multiple-tiered pricing schemes. Perhaps that's a loss for our students, but I don't really know as I'm priced out of sampling your content, which seems to be the cost of such tiered pricing.

    My larger point about such pricing schemes is that they seem based on an assertion of rights that defies the basic concept of first sale, which allows a purchaser of an object to resell or lend it freely. While this is a difficult right to guarantee for non-tangible digital files, a DVD is an object subject to first sale rights, which is the basis of all libraries. I'm not sure what the legal basis of multi-tiered pricing with use restrictions is, given the terms of copyright and first sale, but I'm not a lawyer.

    As for your seeming hostility toward educational assertions of fair use, I clearly disagree. And if what you really want is to engage academics and librarians in collaborative and mutually beneficial agreements, I'd suggest that you might be approaching us in the wrong way...

    -Jason

  • Printed course packets have copyright guidelines
  • Posted by Beth on January 31, 2010 at 5:30pm EST
  • Isn't material posted to a course's website similar to printed course packet material? Maybe those guidelines are a good place to start? See:http://ogc.yale.edu/legal_reference/course_packets.htmlhttp://www.universityreaders.com/copyright_guidelines/

  • Posted by Mark Richie on January 31, 2010 at 9:00pm EST
  • The emotionally charged rhetoric in the discussion of 110(1) and Fair Use really misses the point. I suggest we collectively call our congressmen and get a copy of the House of Representatives Report Number 94-1476 "Copyright Revision with ADDITIONAL VIEWS," available from the Superintendent of Documents. The Additional Views" explain the intent of the law at each section and sometimes explain what the specific section did NOT intent.

    You can't exercise Fair Use or the provisions of 110(1), or the TEACH act for that matter, with an illegally obtained copy. This condition transcends the analog/digital format argument or technological progress.

    The framers of the 1976 Copyright Revision didn't need to envision digital technology or "transformativeness" to reaffirm that the copy in use had to be lawfully obtained. Making a copy of a work in a different format of any sort is still a right reserved to the copyright holder. Many university libraries hold 16mm and VHS documentary films they would love to convert to digital format, but can not because they are unable to obtain the license rights to do so.

  • Not a boycott
  • Posted by Timothy Burke , History at Swarthmore College on February 1, 2010 at 3:15pm EST
  • Lawrence:

    I think you misunderstand my point. I'm not talking about a boycott. I'm talking as a customer looking at a product.

    My needs for products of this kind are increasingly driven by the evolving technological infrastructure of my teaching. Fifteen years ago, I only considered showing a film on a single viewing device at a scheduled time (or portions of same) because that's all that I could do. Now something else is possible.

    My needs for products of this kind are also increasingly driven by the changing economic resources of libraries and academic institutions as a whole. If you think those are bottomless pits of money that you can take from according to your need, you're not paying much attention to your market.

    So if you want to charge $24.95 to an institution per film and that includes institutional usage (holding a film in a library, showing a film in class, and yes, I would hope in the near-term future, streaming portions of a film to enrolled students in a particular course at their viewing convenience), I'd be glad to buy as much product as I can use in courses that my institution can allow me to have.

    If you want to charge $50.00 for the same, well, I can recommend buying fewer titles, but I'd still find that a reasonable price in many cases. (Less reasonable if most of your competitors have lower prices for comparable products.)

    If you want to charge per-usage fees, sliding scale fees, treat a one-time purchase as an annual license, reserve the right to renegotiate end-user licenses unilaterally, means-test your institutional customers or anything else that would expose my institution to open-ended financial risk by buying the content you distribute, then I have no interest in being one of your customers. Nor, I would argue, should any of my colleagues, even at universities more well-heeled than mine. I'm prepared to try and persuade them to avoid any publications where the pricing is out of line with the institutional benefits. Not as a boycott (a political action aimed at a political objective) but because it's bad business. If you really want to build a sustainable distribution model in the current technological and economic climate, I think you should: a) reasonably accommodate the real needs of your customers in the real classrooms they work within and b) arrive at a settled, reasonable one-time price that doesn't leave an opening for later unilateral assertions of novel rights on your part.

    I'm not entirely certain you're doing any of your filmmakers any service by aggressively discounting the concerns of your (and their) target markets, either, given that most of your catalog is devoted to filmmakers who are hoping to persuade audiences to commit to social transformation, but that's your (and their) problem.

  • TEACH Act, anyone?
  • Posted by Anita Colyer Graham , World Campus at Penn State on February 3, 2010 at 12:30pm EST
  • Greetings. The TEACH Act was developed specifically to address the use of third-party media in online courses, in many cases (limited clips, streamed, limited to class roster, with accompanying educational resources, etc.) WITHOUT educators having to request permission of rights holders.

    NCSU has a nice TEACH Act Checklist:
    http://www.provost.ncsu.edu/copyright/toolkit/ExpandedTEACHChecklist.php

    PSU has an extensive TEACH Act Web site as well (see in particular FAQ link):
    http://tlt.its.psu.edu/dmd/teachact/

    The TEACH Act guides the LEGAL use of media in online courses.

    P.S. I think my favorite part of this article is where the rights holders indicate that a password-protected Web space is not a classroom. For distance learners, a growing audience in the U.S. and many other countries, it most certainly is. Education: it's not just F2F anymore!

  • Posted by Misha MacLaird , independent scholar / educational media consultant on February 5, 2010 at 8:00pm EST
  • As someone who has experienced the dilemmas of this debate from all sides (as an educational distributor, as an educator who depends heavily on hard-to-find foreign-language media for instruction, as a writer/producer of educational media content, as a film policy critic, and as a media-arts curator), I am disheartened at how much animosity is coming through in these comments.

    The truth is that few people are getting rich in education: not filmmakers, not educational distributors, not professors, not media librarians. As Lawrence Daressa points out, organizations such as California Newsreel can only exist as nonprofits, supported primarily by grants and donations. They are fighting daily to get the funding to provide this service of making high-quality educational media content accessible. As Timothy Burke points out, often these are films whose educational aim is not just to transmit information, but with social transformation in mind.

    The filmmakers who produce these films are almost always doing so as a labor of love, because they are passionate about educating the public about underrepresented issues. In other words, we’re all behind the same cause. Institutional pricing is just that: for an institution, a way that a large business or organization can purchase media and make it accessible as a resource to those who are part of that institution. This money is not meant to come out of the pockets of instructors.

    At the same time, it is a way that an educational distributor can help the filmmakers reach their main audience (students, instructors, and researchers) through a single transaction. Letting public institutions with free lending systems buy copies at the home-use price would essentially be throwing away the revenue equivalent of dozens, if not hundreds, of purchases, and educational distributors simply would not survive if they did this.

    As for the tiered pricing, this comes from the difficult choice that both educational distributors and filmmakers face: wanting to charge enough to survive but not wanting to deny anyone access to this material based on economic disadvantage.
    It’s true that during this transition into digital delivery, the monetary value of media content is extremely hard to quantify, and it deserves to be debated and thought through carefully. Maybe distributors and filmmakers do indeed need to rethink pricing systems (and many are), but it’s a tough process in a moment of such swift changes in delivery platforms AND such hard economic times.

    In the meantime, I hope that educators will try to understand that institutional prices are not money-making scams. They are just barely keeping a system afloat, albeit one that may soon be obsolete. But as major agents in institutions, educators should respect that the pricing on audiovisual media coming from organizations such as CA Newsreel is intended as a reflection of its high educational value, the labor that goes into its production and distribution, and the breadth of its audience based on who is purchasing it.

    I encourage educators to work with their librarians, with colleagues in other departments, and with their administrators to find ways to pool resources and efforts to make purchases that are going to benefit the institution and the student body, looking for materials that can be shared and recycled in a variety of disciplines.

    Of course, this debate originated around defining what “sharing” and “recycling” means for audiovisual media, and I haven’t addressed that. My intention is rather to point out that in order to negotiate that definition in a productive way, we need to stop making assumptions about who is “getting away with” something in how much they pay/don’t pay/charge for media content.