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iPads on Campus

April 5, 2010

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The iPad has landed. But should campuses be throwing it a welcome party?

At least two are. Seton Hill University, a Roman Catholic institution in Pennsylvania, announced this week that it would be giving Apple’s new computing tablet to each of its 2,000-odd full-time students when they arrive on campus in the fall. George Fox University, a Christian institution in Oregon, will expand its annual laptop giveaway to first-year students to offer students a choice between a Macbook and an iPad. The year after that, there will be no more choice: Everybody will get iPads.

The e-learning giant Blackboard, meanwhile, today is announcing that it is launching an app for the iPad that will allow students to access their courses from the new device.

But the arrival of the long-awaited device has also prompted questions. On Educause’s CIO listserv last week, higher-ed technologists wondered aloud about the costs and benefits of the efforts of some campuses try to seed their student bodies with the gadget du jour.

Theresa Rowe, the CIO at Oakland University, noted the “pattern” of colleges announcing high-visibility technology giveaways of laptops, iPods, iPhones, and now the iPad — each time prompting peer institutions to wonder whether following suit would be strategically wise. “Our presidents or leaders ask ‘Why not us?’ ” Rowe wrote. “And then we scramble to put together a budget and support picture.” (Rowe was one of several CIOs to authorize Inside Higher Ed to quote from her contributions to the usually private forum.)

This time, Rowe decided to crowdsource the question to her counterparts on the listserv. What she got back was a mix of curiosity, enthusiasm, light number crunching, and some pointed skepticism.

Greg Smith, the CIO at George Fox, responded, saying that universities should not worry about justifying iPad giveaways with precise cost-versus-value analyses. The shifts that are happening in higher-ed technology — particularly from bound textbooks and research materials to electronic versions — are “bigger than the iPad,” said Smith. Universities know this change is coming, he said, so they should do what they can to enable it. “The iPad appears to be the perfect device for information at your fingertips which places it in the role to ignite the change,” Smith said.

But Robert Paterson, CIO at Molloy College, was not ready to anoint the tablet as a harbinger of institutional transformation. “Apple has done it again .... created a proprietary hardware with no particular purpose, except it may be cool and then sell, sell, sell,” Paterson wrote. “....[A]nd these initiatives for students .... without any experience in how it might be used, without faculty being able to experiment or to plan how to use them in the teaching/learning process... I apologize but it seems sort of gimmicky.”

Without a firm agenda in place for how the new technology is meant to be used, 5 percent of students at most might figure out a novel use of the iPad for learning, he said — too few to justify a campus-wide giveaway. By the time a substantial proportion of students start following the examples of the early innovators, Paterson said, “multiple iterations, improvement, enhancements to the tool have occurred... So you throw away the one first adopted in favor of better and cheaper versions.”

Stephen Landry, CIO at Seton Hall University (not to be confused with Seton Hill, which is the one doing an iPad giveaway), said that while he is more confident about students’ ability to adapt new devices into their learning processes, “it is wise to have concrete learning objectives that we hope to achieve by deploying that technology” nonetheless. “We should be able to discuss this with the students and parents who may want to know why tuition is going up and with our faculty who may want to know why we aren’t hiring more instructors,” Landry wrote. For example, he said, when Seton Hall first started giving out laptops in 1998, it did so as part of an effort to redesign its first-year English and math curriculums in order to improve learning outcomes through better use of technology.

So how much would an iPad giveaway actually cost for a typical campus? As it turned out, it was Rowe, the Oakland CIO who originally queried the listserv, who did some number crunching and estimated that to purchase and distribute the devices to a 3,000-student campus would cost about $2.2 million.

Other Considerations

In an interview with Inside Higher Ed, Smith, the George Fox CIO, said that, more than getting students to use the iPad toward educational ends, campuses that choose to make it standard hardware could face pushback from professors, many of whom are used to using Microsoft Office’s suite of tools — Word, Power Point, Excel, etc. — to assign and receive student work (the iPad, unlike Apple's Macbook laptop, does not run Microsoft Office).

He said that having to adjust to new technologies — regardless of whether students are likely to want them — gives professors everywhere jitters. “The biggest fear starting to grip [professors] is that… e-textbooks might actually become reality,” Smith said — acknowledging that there are exceptions, but they are the minority. “If you know higher ed, you know that the biggest fear of a professor is having to change how they deliver their course.”

And then there’s the observation made by a number of reviewers that the iPad is much better for consuming content than creating it — and content creation — of papers, presentations, video projects, etc. — is a big part of being a college student.

But Smith is not worried. One of the reasons George Fox is phasing out its laptop program by way of the iPad giveaway is because most students there already have laptops — or at least have access to computers more oriented to creation. Besides, if you set up an iPad with its docking station and external keyboard — both of which George Fox will be providing to students — it is basically a desktop computer, he said.

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Comments on iPads on Campus

  • Paterson is right
  • Posted by Sherman Dorn , Professor at University of South Florida on April 5, 2010 at 6:30am EDT
  • I agree with Molloy's Patterson. We now know that 'digital native' is a misnomer if applied to an entire generation. What would be more valuable and consistent with the best values of higher ed: $500 in the form of an iPad, or $500 of books faculty are assigning?

    That doesn't mean that the iPad won't affect higher ed. I'm typing this on one, but I'll use it for work most productively in reading PDFs and, where that's student work, commenting on it. For the majority of students, who attend public institutions, often community colleges, the iPad is going to be most useful in helping faculty help them in similar ways or in getting universities to stop using Flash.

  • Posted by Mark Bauerlein on April 5, 2010 at 9:15am EDT
  • "Greg Smith, the CIO at George Fox, responded, saying that universities should not worry about justifying iPad giveaways with precise cost-versus-value analyses."

    No cost-value accounting? Is this cutting-edge business practice?

  • Not in my class
  • Posted by Armitage , Tenured Professor at Midwestern University on April 5, 2010 at 10:15am EDT
  • For all the excitement of laptops or iPads in university settings, more and more of my colleagues are banning the use of laptops in the classroom. When the iPads are cheaper and more of my students have them, I'll still ban them. Corporate America is going 'topless' in meeting because of the distraction of laptops (and probably iPads too), and students need to be ready for that instead of being tied down to one approach. Why waste the $2.2 million (for 3,000 students) on this new technology that will be outdated in a few years? Why not put it into an endowed professorship, or two partially endowed professorships, and get something more out of the money over the very long term? Why not _drop_ the tuition comparably and empower the students to spend the money on the technology of their choice--iPad, books, or something else?

  • Flash
  • Posted by Edward , Librarian at NE Public University on April 5, 2010 at 10:15am EDT
  • If the iPad cuts down on the amount of Flash on the Internet, I will be ever indebted to Apple.

  • Don't believe the hype
  • Posted by JUN1U5 on April 5, 2010 at 10:15am EDT
  • Worth reading this tech article by Cory Doctorow on why the iPad may not be as revolutionary as some believe -- "Why I won't buy an iPad (and think you shouldn't, either)"

    http://www.boingboing.net/2010/04/02/why-i-wont-buy-an-ipad-and-think-you-shouldnt-either.html

  • Posted by Hank , retiring on April 5, 2010 at 12:00pm EDT
  • "Corporate America is going 'topless' in meeting ..." A first, academic who wants to emulate the real world? Do we also take away paper and pencil? We can just turn the lights off and turn on the mighty Powerpoint beam and turn their brains off for an hour while we pump in our great thoughts? The hype is out there in the outside world where there's something new, and there is none of that on campus?

    We don't have to buy them, they will buy their own, IF they find them useful or fun. I wonder how often they find our courses either useful or fun? My guess would be that banning them would actually entice them to buy one, banned fruit and all that, much to the delight of one segment of Corporate America!

  • IPad?
  • Posted by marie on April 5, 2010 at 2:00pm EDT
  • Latest technology does not mean improved learning. It just means more gadgetry to entice the consumers, you and the students and I, to jump on the latest thing: buy it and play with it.
    I'm all for access but does that really add to what we want? More weight to carry around. More expensive college bills. Where is proof that gadgetry gets the students to learn more? Play more and waste time on this. Yes! Learn more? I'm not convinced at all.

  • textbook cost
  • Posted by Jack on April 5, 2010 at 8:15pm EDT
  • How many courses does the average college student have to buy books for in order to equal the $500 cost of the basic iPad?

  • Invest first in education.
  • Posted by Katie Read , Assistant Director at University of Central Florida on April 6, 2010 at 9:15am EDT
  • Invest first in education. Innovations in technology don't necessarily lead to innovative teaching.

  • Posted by Hank on April 6, 2010 at 6:45pm EDT
  • "How many courses does the average college student have to buy books for in order to equal the $500 cost of the basic iPad?"

    Two. However, something like an iPad will have value long after the class, and outside the class as well.

  • e-books
  • Posted by Jean , VPAA on April 20, 2010 at 3:30pm EDT
  • We are switching all our texts for our university to e-texts when available this coming year. "Selling" the idea to professors and students has not been easy because they do not want to sit in front of their computer every time that they want to read. However, they have been open to electronic readers, and now that Ipad has come out with all its utlities in the classroom, I am considering it for the professors. Once the professors have them, the students will see alternatives. Instead of giving the new tool to students free, the universities would be better served to provide the teachers with tools and training. I just figured the cost for core faculty of those departments, and the thousands spent for them will be a pittance in the time consumed assisting both them and students in learning a "new" way to use texts on their own. I think those universities are being proactive. What has been the largest complaint in the last decade from students the first week of class-- the cost of their textbooks.