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The Medium is Not the Message

August 11, 2009

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A few weeks ago, the U.S. Department of Education released a report that looked at 12 years' worth of education studies, and found that online learning has clear advantages over face-to-face instruction.

The study, "An Evaluation of Evidence-Based Practices in Online Learning: A Meta-Analysis and Review of Online Learning Studies," stated that “students who took all or part of their class online performed better, on average, than those taking the same course through traditional face-to-face instruction.”

Except for one article, on this Web site, you probably didn’t hear about it -- and neither did anyone else.

But imagine for a moment that the report came to the opposite conclusion. I’m sure that if the U.S. Department of Education had published a report showing that students in online learning environments performed worse, there would have been a major outcry in higher education with calls to shut down distance-learning programs and close virtual campuses.

I believe the reason that the recent study elicited so little commentary is due to the fact that it flies in the face of the biases held by some across the higher education landscape. Yet this study confirms what those of us working in distance education have witnessed for years: Good teaching helps students achieve, and good teaching comes in many forms.

We know that online learning requires devout attention on the part of both the professor and the student -- and a collaboration between the two -- in a different way from that of a face-to-face classroom. These critical aspects of online education are worth particular mention:

  • Greater student engagement: In an online classroom, there is no back row and nowhere for students to hide. Every student participates in class.
  • Increased faculty attention: In most online classes, the faculty’s role is focused on mentoring students and fostering discussion. Interestingly, many faculty members choose to teach online because they want more student interaction.
  • Constant access: The Internet is open 24/7, so students can share ideas and “sit in class” whenever they have time or when an idea strikes -- whether it be the dead of night or during lunch. Online learning occurs on the student’s time, making it more accessible, convenient, and attainable.

At Walden University, where I am president, we have been holding ourselves accountable for years, as have many other online universities, regarding assessment. All universities must ensure that students are meeting program outcomes and learning what they need for their jobs. To that end, universities should be better able to demonstrate -- quantitatively and qualitatively -- the employability and success of their students and graduates.

Recently, we examined the successes of Walden graduates who are teachers in the Tacoma, Wash., public school system, and found that students in Walden teachers’ classes tested with higher literacy rates than did students taught by teachers who earned their master’s from other universities. There could be many reasons for this, but, especially in light of the U.S. Department of Education study, it seems that online learning has contributed meaningfully to their becoming better teachers.

In higher education, there is still too much debate about how we are delivering content: Is it online education, face-to-face teaching, or hybrid instruction? It’s time for us to stop categorizing higher education by the medium of delivery and start focusing on its impact and outcomes.

Recently, President Obama remarked, “I think there’s a possibility that online education can provide, especially for people who are already in the workforce and want to retrain, the chance to upgrade their skills without having to quit their job.” As the U.S. Department of Education study concluded, online education can do that and much more.

Jonathan Kaplan is president of Walden University.

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Comments on The Medium is Not the Message

  • Elephant in the Online Room
  • Posted by Glen S. McGhee , Dir., at FHEAP on August 11, 2009 at 8:00am EDT
  • Kaplan is mistaken. Distance ed has everyone's attention, especially the US DOE when it comes to making sure that the same students getting the grades are the ones that signed up.
    The most recent NPRM from the Secretary has a number of provisions designed to ensure quality in distance ed, especially in regard to the integrity issue that has long haunted online courses and will continue to do so until the providers are able to incorporate retina scans into their log on procedures. Even then, of course, security measures are unable to monitor any of the extra help students are getting from their friends or grad students. And this includes US DOE studies.

  • Posted by Alfred on August 11, 2009 at 8:00am EDT
  • The Department says that students "who took all or part of their class online" sometimes perform better. Well, students at most universities (including non-virtual ones) are already taking part of their coursework online, and have been for years. At public universities, they're doing so less expensively than they would at private for-profits.

  • Kaplan is Right
  • Posted by David on August 11, 2009 at 8:45am EDT
  • I had my first two degrees (B.sc and MBA) from traditional face-to-face settings and I think I got what I paid for - Great teachers and excellent education. I could not quit my job and get a terminal degree so I took a chance with Walden University. I was amazed with the personal attention and overwhelming supporting staff that a student has at their disposal. The writing center and my dissertation committee members were the best. These people really care about their students. After 4 years, I can say that looking back as an individual, the medium of delivery is not as important as those delivering the message, as well as the student's willingness to learn and better their lives. There are residency requirements that ensure students meet their instructors face-to-face. I had to present my work during these residencies. I could not cheat or bring my spouse to do this. The so called Online-education is offline as-well when one considers attending residencies each year for 4 years (sometimes twice a year if you need more help). The Walden/Capella model should be studied by brick-and-mortar schools just for the doctoral portion of their current system. If they do so, these schools can recruit/retain many students and these students will feel that their needs have been met by the educators.

    Note: The emphasis is on the needs of the students (Learner-driven education).

  • Lots of Static lately
  • Posted by Marc on August 11, 2009 at 10:00am EDT
  • It would appear that for some reason for profit institutions are making a huge effort to raise awareness of their existence and their efforts at quality. This effort spans several outlets in both electronic and print media. I'm wary of this seemingly co-ordinated effort by several corporations. Having worked at a commercial school and having an understanding of business culture, I have been trained to look to see where the money is in these statements.

    It is not possible to serve two segments at once; either the student or the investors are/will be ignored. The faculty and staff are not part of the equation as the money by-passes them. Without investors the corporation ceases to exist so it's the student that gets short shrift.

    I fully understand that all schools function on cash. To a certain extent every school needs operating funds. Only corporations have funding as their main focus though. Investors are not interested in altruism. Corporations exist to develop and maintain solid and dependable returns for their investors. Period.

    I would ask every reader to be aware of this trend of self-justification and awareness raising on the part of Corporate Colleges if only to see what develops.

  • Traditional Universities Don't Ask the Elephant for an ID
  • Posted by S , PhD on August 11, 2009 at 10:15am EDT
  • To Glen....

    Gee, last time I checked they don't ID every student who is coming into a class at a "traditional" university to see if they are who they say before they take an exam, hand in a paper, etc. Do some students plagarize at a "traditional" university?--yep, think so. Do professors know every student who sits in a 300+ student lecture at a "traditional" university?...nope, probably not.

    If a student is going to find a way to not earn their degree honestly, with academic integrity, they are going to find a way to do it no matter what forum they do it in. Don't throw the medium of learning away as an option just because some students may be dishonest...it insults those who are honest, have ethics, and work hard to get their degree.

  • It's not the *just* the medium
  • Posted by Larry Gainor on August 11, 2009 at 11:15am EDT
  • The medium surely isn't the *whole* message. The for-profit status, low academic standards, sleazy recruiting tactics, and proportion of the budget spent on advertising (rather than faculty or facilities) is also a part of the message. As long as online "universities" continue to be places where students buy degrees rather than earn them, the "bias" against these schools is likely to continue.

  • Elephant in the room
  • Posted by Mike Berkshire , PhD Student - Organizational Psych at Walden University on August 11, 2009 at 11:30am EDT
  • As a student with Walden for the last 4 years, I have seen many changes in the programs offered by our university, some good some not so good. I can basically agree with President Kaplan's assessment of online educational model but find that it truly depends on the programs that are being offered and the underlying services for that program. The reseach does support President Kaplan's comments and suggestions in general. In fact my dissertation is examining the pedagogy of traditional, online and hybrid programs for applied psychology. The research needs to examine types of programs before making assumptions as to the viability of online vs traditionl settings.

  • Twitter Coverage
  • Posted by NancyEH on August 11, 2009 at 1:00pm EDT
  • The education Twitter world did notice the article. Several people I follow re-tweeted within hours. Whether the brick-and-mortar world took active notice, I don't know.

    Many ed commentators acknowledge that on-line learning/personalized learning is an important part of the disruptive innovation now happening - and quickly - in American education.

  • On-line Experience
  • Posted by D. Potter , Prof. Emeritus at MUSC on August 11, 2009 at 1:45pm EDT
  • Having taught for 30 years in the traditional classroom (medical school) and one year on-line, I experienced that the on-line experience is lacking for both the instructor and student. In my experience, the on-line course was poorly designed and lacked educational rigor. Information in the designated textbook was inaccurate and ,in some cases, was absolutely wrong. There was very little accountability because the instructor had no control over the course structure and content. Moreover, students were very lax about their attendance for discussions, and there was blatant cheating on exams (as reported by the students themselves). Overall, it was a disappointing experience for me (unlike traditional teaching).

  • Posted by Terri on August 11, 2009 at 3:00pm EDT
  • Larry, I wish I could just buy my degree at Walden U! I'd be finished by now. Too silly.

  • Posted by Dr.T on August 11, 2009 at 3:00pm EDT
  • I think an argument could be made that traditional institutions are expanding into the online world to lower costs (buildings, utilities, parking, adjuncts) and add students (revenue). No matter how you slice this it is about money and the tax status doesn't change the equation. A for-profit delivering a poor product, unlike tax supported schools, can fail. What Jon Kaplan didn't mention is that Walden doesn't rely on TAs and GAs to fill in for the PhD faculty---you get the real thing.

  • Learner-centered Teaching
  • Posted by C. Myers , Office of the Vice President of Academic Affairs at Texas Tech University Health Sciences Center on August 11, 2009 at 3:45pm EDT
  • Presidents and deans go to conferences and hear from colleagues about the demand for online learning , the competition for their students, and oh yes, the promise of a cash cow! They return to campus all excited and call in the IT department to build networks and to vet software and course management systems. They have a faculty committee to provide input and then the president, dean, or even department chair announce that their program(s) will be online by a certain date. Some even pilot test a few courses to figure out the need for support. They spend millions on hardware and software, but rarely approach the delivery of online courses from a teaching and learning perspective. Even in major universities, the academic support is minimal and for every 10 technical support personnel, there may be one trained academic support person. The engagement of faculty members and their development for teaching online is in short supply. There are a few shining stars among institutions that do focus on learner-centered teaching for f-2-f classes, as well as online courses. The richness of online resources are beyond our imagination for both blended and online courses. We can provide remedial options in the same course that we offer enhanced learning experiences. We do have consortia like the Sloan-Consortium and Quality Matters that are beginning to outline models and effective practices. The accreditation agencies have developed best practices, but at the end of the day most of our campuses are struggling with the disconnect of providing resources to support the actual development of faculty and the support that they need to be successful.

  • Evidence Based Statements
  • Posted by Jacob Mack , Psychology on August 11, 2009 at 4:45pm EDT
  • D. Potter, what medical school did you teach in? What online class did you teach and what textbook was inaccurate?

  • Online Learning
  • Posted by Latreena Davidson at Walden University on August 11, 2009 at 8:30pm EDT
  • I got my MBA from an online university and am now pursuing my PHD through Walden University an online institution. I must say I have worked harder and learned more in the online format than I ever did when I attended a brick and mortar university. In fact, I have found that the online format is harder as you have to be self motivated and there is no one there to hold your hand. Walden has a very rigorous program and if you don't believe me just enroll and they will make you a believer. Anyone that thinks that online education means that you are buying your degrees is sadly mistaken. You have to work as hard as and even harder to get the degree than if you attended a traditional university this is why online education is not for everyone especially those who are lazy and want to get by with minimal effort.

  • in my opinion
  • Posted by Jodi , Ph.D. Candidate at Walden University on August 11, 2009 at 11:00pm EDT
  • I got my bachelors at a state school in the pre-online days. I got my masters in an online school and it was the most rigorous thing i've ever done....until I started my Ph.D. I was one of those people who hid in the back of the class and never participated. In an online setting, I have to particpate. I cant just stare out the window and wish i was outside. I take my laptop and do my work outside. Its the best of all worlds. i dont have to quit my job to get my Ph.D. I can do my schoolwork and research at night and on the weekends. In an online setting....especially at the masters and doctoral level...people can thrive. I thrive.

    There are 2 things that i know about online vs onground...

    1. Regarding cheating...the truth is many, many onground classes are large and the teachers have no idea who is in them. They dont check id's....they don't know if the student is buying papers or getting mom to write them. Sometimes they even get access to test answers and cheat that way or in other ways. People who are going to cheat will find a way. People who don't want to make an effort....will find a way.

    2. There are bad programs in online and onground....and there are good, rigorous programs in online and onground. I don't make the same comparison between Harvard and a state college. I don't think anyone should lump all online universities/programs into the same pile. There are crappy online universities and there are rigorous, scholarly online universities...like Walden.

    I am proud to be a Waldenite!!

  • Read the study
  • Posted by Joseph Nolan , Associate Professor of Education at University of Detroit Mercy on August 12, 2009 at 9:30am EDT
  • If one reads the actual study instead of the press release, one would find the following major result: "Instruction combining online and face-to-face elements had a larger advantage relative to purely face-to-face instruction than did purely online instruction." Unfortunately, it does not quantify just how much FTF contact is enough! It would be interesting to compare programs that are a.) completely online, b.) Hybrid courses with a substantial (25% or more) amount of FTF time; c.) Online programs with superficial FTF time (e.g. a few days of residency for the entire program), and d.) completely FTF with no online component. That might produce some interesting results.

  • Part of the problem or solution?
  • Posted by John Hill , Continuing Student Advisor at Westwood College - Online Campus on August 13, 2009 at 3:45pm EDT
  • To respond to Larry's comment about recruiting and marketing of for-profit schools, it seems to me that if traditional schools would assist students that fall through the cracks and end up going to for-profit schools that have open enrollment, we wouldn't be in this predicament. Rather than simply pointing to stereotypes of for-profits, how about looking at the opportunities that people have at these schools that they aren't allowed to access at the "bias-free" traditional schools?

  • Posted by Kendra on August 17, 2009 at 2:30pm EDT
  • Hi! Having been a brick and mortar student and am now working towards an Ed.D at Walden, I think that I am uniquely qualified to comment on this study and article.

    When I began my educational odyssey, I had two small children, no husband and two jobs. I had to drag my children out to class at night to get my first degree. Thankfully, my children were great and everyone loved them....they grew up with lots of aunts and uncles. BUT..think of the gas, wear and tear on a car and babysitting money or frustration for all, that could have been spared had they had online classes when the dinosaurs roamed the earth?

    Now I am an American living and working in Germany. I have attended classes online now through five countries. I could not have done that without an online forum. I could attend university here in Europe for nearly free, but I still choose to learn at Walden. Walden is for those of us who do not let convention stop their lifetime dreams and goals. I will not have to sit on my deathbed thinking of all that I might have done. I don't have to lust after that unattainable goal.

    As for cheating, I will tell you what I tell my students everyday. I teach at a private university in Germany and believe me, a lot of them cheat and a lot of them get caught. Who is going to do you work for you when you get a job? Your mother or your ghost writer is not going to bail you out in a work crisis. There are wonderful sites like turnitin.com, and common sense. I literally have to check my students pant legs for writing and their pencil cases for notes...if I catch them, even their mother won't be able to help them.

    I am sure there are cheaters in every educational forum, but I can tell you...I have earned every grade I have gotten and I am proud of it. Education in any form can never be taken away or over priced.

    K

  • Proud to be at Walden
  • Posted by Wallace , Faculty, College of Education at Walden U on August 17, 2009 at 8:00pm EDT
  • I continue to defend to some colleagues, friends, and professors in traditional universities my decision to teach at Walden. The fact is, as a part-time faculty member, I feel more like a faculty member at Walden than I ever did elsewhere. No institution has an absolute claim on being quality-conscious. I tell people that even the world's best institutions that continue to get ranked in the top 10 U.S. News and World Report rankings have quality issues, social promotion issues, and so forth. On-line institutions should not be singled-out because of their medium for delivering knowledge or their Corporate roots. For every criticism that is leveled at an on-line institution, the same applies to a traditional institution. The issue should be what do we all do as brothers and sisters of the academy to protect the integrity of the knowledge disseminated to all students instead of being about who is more quality-conscious than whom.

  • I can assure you: Walden does not sell degrees
  • Posted by Aqueil Ahmad , Full-time faculty, School of Management at Walden University on August 23, 2009 at 3:45pm EDT
  • I have been an educator for almost 40 years, 21 of them at Walden University, first as a part-timer and now for the past three years as a full-time faculty. During this long career I must have supervised doctoral dissertations of 50-60 students in WU's School of Management, some truly outstanding, some just about average. I would rate the same way my ex-students in such traditional schools as the University of North Dakota, Kellogg Graduate School of Mangaement, Stuart School of Business Adminsitration (IIT Chicago), Love School of Business (Elon University), University of North Carolina - Greensboro. Each system has its own strenghts and weaknesses. One weakness at Walden may be limited face to face interaction between faculty and students. Its greatest strength is exposure to enormous cultural diversity and academic freedom in rapidly globalizing education and research fronts. Traditional universities suffer from the egos of their primadonnas that often rub their graduate students on the wrong side as well.

    I want to emphasize one thing in the end: DURING MY 21 YEARS AT WALDEN NO ONE EVER HAS BOUGHT A DEGREE TROUGH ME.

  • achieving a degree onlin-distance education
  • Posted by Glenda Pullem , student-PhD Public Health Science at Walden University on August 23, 2009 at 10:15pm EDT
  • In repsonse to Dr. Kaplan,( president of Walden University) article post regarding the postive aspects of distance education learning as noted by U.S. Department of HIgher Education. I achieved both my B.S. & Master of Science degree from a tradtional unversity setting, Portland State University. I am currently working on a Doctorate in Public Health at Walden U. online.
    In terms of comparing the learning process(Researching, acquiring and applying knowledge) between the traditional university setting and distance learning online, the end result is the same. The only difference in my opinion is in the traditional class room setting, there is open verbal dialogue on topics, which feels good emotionally,and there are times student are required to give a oral presentation of front of a class. However neither of these difference have I found had a monumental impact on increasing one's knowledge base when compared to the process of distance learning.

  • online education
  • Posted by Marlene at Walden student on August 25, 2009 at 1:15pm EDT
  • I don't think this is about whether or not we support Walden but rather it is about the study conducted about the benefit of online education. I believe there is a place for the online courses but the study cannot possibly draw any serious conclusions based on only twelve years. It takes many years after someone has completed their education to know how well that went. Not enough time has gone by to effectively evaluate the effectiveness of the online classes.
    Having said that, I think that to make a broad statement such as we have seen is to not consider people with all of the many ways in which they learn. I think that the government will want to move over to online education because it will cost effective. And as it now, the kids in public that are problematic are being referred to online learning...not good for kids. Kids can take some classes on line and fine but they need the socialization that comes along with it.
    The comments made that online students receive more attention that on-campus students is simply not true. While the instructors are present the limitations are such that an open dialogue is impossible to have. And there is very little room for actual independent thought because of the structure of the classes.
    Long comment..bottom line...the study cannot be taken seriously, not enough time has gone by to say whether or not online education is effective. And, we have to be cognizant of the fact that a financial is to be had here, so we can expect those who are on one side of the table to support the online education afterall, would it really be smart for any university to speak out against the shortcomings of that study...lose students that way. And our DOE is not necessarily the most reliable source of information. Look at our public education system...if they can't take care of that what makes them experts at determining what works and what doesn't work.