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Assessment vs. Action

October 26, 2009

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The assessment movement has firmly taken hold in American higher education, if you judge it by how many colleges are engaged in measuring what undergraduates learn. But if you judge by how many of them use that information to do something, the picture is different.

Those findings come from a report being released today by the National Institute for Learning Outcomes Assessment, a new research organization that is trying to promote better use of assessment tools, and to provide information about what colleges are actually doing. The report is based on survey responses from a national sample of colleges and universities -- public, private and for-profit, two year and four year, large and small. Answers were provided by provosts at 1,518 institutions, 53 percent of those surveyed.

The results indicate that -- for all the talk by some higher education critics about the lack of assessment in higher education -- a lot is going on. Among all institutions, 92 percent are using at least one assessment tool with institutionally valid samples and two-thirds use three or more measures at the same time. Ninety percent use at least one institutional-level tool while also having another approach to program assessment.

The most common approach used for institutional assessment is a nationally normed survey of students. Seventy-six percent of colleges are using surveys of that sort. The percentage of colleges using standardized tests of knowledge and skills (exams such as the Collegiate Learning Assessment, for example) is much smaller, but still significant, at 39 percent. (But the survey found more attention to learning outcomes at the program level, especially by community colleges.)

Much smaller percentages of colleges report that assessment is based on external evaluations of student work (9 percent), student portfolios (8 percent) and employer interviews (8 percent).

The top uses of whatever assessment systems are in place appear to be related to another form of assessment: accreditation. Asked to describe how they use assessment results (using a four-point scale from 1 as “not at all” to 4 as “very much”), only two items topped three 3 (“quite a bit”): institutional self-study for accreditation and program self-study for accreditation.

While such uses as “revising learning goals” and “informing strategic planning” got past 2 (meaning “some” use), issues such as evaluating professors, reconsidering admissions standards, and redefining readiness for upper-level course work were all far behind.

Clear sector differences emerged in the questions on use of assessment. On every question about whether assessment is used in various ways, for-profit colleges reported the most frequent use. Among nonprofit institutions, community colleges were more likely to use assessment data for aligning curricular expectations, improving instructional quality and measuring student readiness for certain levels of courses. Baccalaureate institutions were more likely than other sectors to use results to inform faculty promotion and tenure decisions.

When factoring in selectivity measures, another pattern emerges. The most academically selective colleges and universities are as likely as others to collect assessment data, but they don’t appear to do as much with the findings. Competitive institutions are much less likely than others to look at assessment results when considering learning goals, strategic planning and allocating resources, for example.

The report on the results suggests that while institutional culture may explain why competitive colleges are less engaged with assessment, that inaction may be too focused on questions of prestige, as opposed to student learning.

“Some faculty and staff at prestigious, highly selective campuses wonder why documenting something already understood to be superior is warranted. They have little to gain and perhaps a lot to lose,” the report says. “On the other hand, many colleagues at lower-status campuses often feel pressed to demonstrate their worth; some worry that they may not fare well in comparison with their better-resourced, more selective counterparts. Here too, anxiety may morph into a perceived threat if the results disappoint.”

The report urges faculty and presidents at all kinds of institutions to take assessment seriously, and to move beyond simply using it as a way of demonstrating accountability but to make it a part of a system for improvement.

The provosts in the survey said what they most needed to more effectively use assessment was more faculty involvement, with 66 percent citing this need. The percentage was even greater (80 percent) at doctoral institutions.

George Kuh, director of the institute, said that he viewed the results as "cause for cautious optimism," and that the reality of so much assessment activity makes it possible to work on making better use of it.

The institute is a joint effort of Indiana University, the University of Illinois and the National Center for Higher Education Management Systems.

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Comments on Assessment vs. Action

  • Classic Cart Before the Horse
  • Posted by Cliff Adelman , Senior Associate at Institute for Higher Education Policy on October 26, 2009 at 8:45am EDT
  • Asking merely if one uses some form of assessment before asking what, precisely, one intends to assess strikes anyone with common sense as getting it backwards. No wonder nobody can tell us what college students learn: they haven't engaged in the hard work of reaching consensus on operational learning outcomes statements, whether of discrete but general cognitive capacities or discipline-specific knowledge, supportive knowledge and skills, and applications. It's too easy to throw somebody else's test at a 100 of your students, claim that you've done it and can go home now. That top-down-trust-the-external-"authority" has no effect on your students whatsoever and no faculty ownership. The alternative is hard work, plain and simple,
    something that should be very obvious from the decade of European efforts under the "Tuning" methodology that was enveloped in the Bologna Process, the 5 years the Latin Americans have been at Tuning, and even the 7 months we've been at the pilot Tuning USA project (and now the Australians are planning to get into the club). Faculty turn out to be pretty good at building templates of learning outcomes, though less facile with writing operational learning outcome statements ("operational" means, you can build an assessment prompt from the statement, whether the prompt is for an exam, paper, performance, lab, exhibit, etc.). In time, they learn---and own, and it makes a difference for students. So let's see if we can turn the question around, huh?

  • Posted by Adjunct George on October 26, 2009 at 11:15am EDT
  • I assess my students every year to see how much they have learned. The major factor in their learning is class size - suprise, surprise! Having the tenured faculty use that information to reduce the class size of the introductory classes would mean that they would loose their "vaunted" research release time. Don't expect any changes soon. I have found the results interesting and of value in modifying my teaching techniques. Everyone ought to pre and post test their students using standard tests to find out if they are getting better or worse at the job of teaching.

  • Most findings should not be used to evaluate faculty.
  • Posted by Kim Oren , Director, Office of Institutional Research at St. Cloud State University on October 26, 2009 at 2:45pm EDT
  • Thanks for highlighting the work of NILOA. The summary of results of their National Survey is interesting and useful. Unfortunately, it implies that faculty evaluation is one among various legitimate and desirable institutional actions in response to assessment findings. “Evaluating professors” was described as “far behind” relative to two of the most common desirable actions (i.e., “revising learning goals” and “informing strategic planning”). However, most assessment findings should not be used to evaluate faculty because assessment studies are designed to measure something else (i.e., student learning). Teaching quality is not even the most important influence on student learning. Perceptions among faculty that results of their assessments might (inappropriately) be used against them can be a compelling (and legitimate) reason why some faculty decline to participate in assessment processes authentically (or at all). Extent of engagement in assessment processes can be a legitimate criterion for faculty evaluation, but most assessment results should not be used for that purpose. Indeed, the happiest rating for “evaluating faculty” would be near the bottom of the scale (i.e., “not at all”).

  • Outcomes Assessment and For-Profits
  • Posted by Festus at non-profit private on October 26, 2009 at 4:15pm EDT
  • This is an interesting study and I completed the survey for our institution. I'm not surprised by the fact that the for-profits are paying attention to this. If you read almost any of their SEC filings you will see an incresing emphasis in this area. For them retention of existing students is becoming more important as overall online enrollment growth rates are slowing. Also, for-profits are not so encumbered by the the challenges of entrenched faculty and cultures that are less inclined to change. In the end this is a win-win as the for-profits can improve student outcomes/learning as well as the bottom line. Non-profits would do well to pay attention to what their for-profit bretheren are up to.